My new book publishing September 30th - "Eli Goldratt's THE GOAL - Summarized, Crystallized & Dramatized"

Hmmm. So. Hmmm. Look, I feel a bit silly mentioning this, but I accidentally wrote a brand new book over the last year and it'll be published, on Amazon kindle, at the end of September. It'll be available for pre-order next week.

It's probably crap.

(Update: my wife told me off because, she says, that not everyone will realise I'm joking when I say it's crap. So: I'm joking okay. I spent squillions of hours writing it and I am actually rather fond of it.)

If you're interested in these sorts of things, I plopped the introduction down below. It's probably the best part of the whole damned book, so don't get your hopes up.

Truth be told, I only decided to publish the damned thing so I could take a wee break from writing my stupid Serialised book.

In other news: Ive never actually seen a hot-cake for sale but it seems that the audiobook version of my crappy big novelly thingymawatsit is selling like hot-cakes. The ratings and reviews are even better than the paper and ebook version. Who knew?



Eli Goldratt's THE GOAL - Summarized, Crystallized & Dramatized

By Clarke Ching

Admit it -  sometimes you NEED caffeine.

And you NEED it quick.

So you order a 2-shot espresso.

No hot water, no whipped cream, no fancy sprinkles on top.

You order. You pay. You wait.

And when it arrives …

You slug it down, and THE JOB IS DONE.

This is the espresso version of Eliyahu Goldratt's incredible business novel “THE GOAL”.

I wrote it for people who are too busy to read a 400-page business novel or listen to a 12-hour audiobook.


So, yes, this a short, summarised, dramatized, ground-up retelling of THE GOAL.

But don't worry, it’s not one of those cheap, rip-off summary books you find cluttering up Amazon. 

To start with, I know what I’m talking about. I first read THE GOAL in 1996 and I’ve read it at least 20 times since then.  I’ve used Goldratt’s ideas and tools (which are, collectively known as the Theory of Constraints - TOC) to make big improvements, quickly, in telecoms, financial services, hospitals, a famous computer maker, one of the worlds biggest companies, 2 well known internet businesses, a small team of accountants and - my speciality - software development.

And, if that doesn’t make me sound geeky enough: I wrote a popular and well-regarded business novel about using Agile and TOC.

I love this stuff, and long ago, I decided long ago that my professional goal is to spread Eli Goldratt’s lessons far and wide.

And that’s where the problem is: People, these days, it seems, are too busy to read books.

Sound familiar?

That’s why I invested many, many hours, in my evenings and weekends, over the last year, carefully distilling the story in THE GOAL down to its essence, then rebuilding it up from scratch, so you can read it quickly.  I culled many characters, the main subplot, and all of the low-value details. Apart from a few definitions, I wrote the dialogue from scratch.  I added a few short, snappy explanations, where there are concepts that I (a computer scientist by training, not a factory manager) didn’t understand when I first read it.

The result: a short book … that is almost completely devoid of charm and wit.

All that’s left is the espresso.

The three virtues of this tiny book are:

(1) you get 90% of the caffeine hit,

(2) you’ll read it in your lunch time, and

(3) you’ll start using the lessons straight away.

I hope it helps you, at work and at home, as much as it did me.

Clarke Ching

Agile and Theory of Constraints Expert.

Author of “Rolling Rocks Downhill - Accelerate Agile using Goldratt’s TOC.”

1 Comment

clarke ching

Clarke Ching is an expert in the application of Goldratt's Theory of Constraints to Agile software development. He is author of Rocks into Gold and Rolling Rocks Downhill (BETA). He gained Scrum certification from Ken Schwaber in Scotland in 2004 and now works as the Lean and Agile internal expert at The Royal London Group. Clarke focuses on Cash-Flow-Driven-Development and the use of positive psychology to help project teams flourish.